Showing posts with label Dedicated private lines. Show all posts
Showing posts with label Dedicated private lines. Show all posts

Saturday, May 3, 2008

ISDN : SDN pricing, ISDN loose traffic

ISDN
The most common type of circuit switching used in business today is an ISDN. “Integrated services” means that a user can send voice, data, and video across the network at the same time. “Digital” refers to the fact that the lines provided by the telephone company transmit digital, not analog, signals. Digital is cleaner and faster than analog. Computers using a normal analog phone line use modems to convert between the computer’s digital signal and the phone line’s analog capabilities. ISDN, being digital, requires no modem but does require the use of a network adapter. It looks just like an external modem but costs three times as much.

ISDN comes in two sizes: large and really large. Basic rate interface (BRI) is normally used by a single person, while dozens of employees may use one primary rate interface (PRI) connection for voice and data traffic. BRI is used for applications such as telecommuting, Internet access for a single user, and, occasionally, videoconferencing. PRI has the same bandwidth as a T-1 and is used for similar purposes: to connect multiple users to the Internet or to carry voice calls from a PBX to a carrier.

BRI
ISDN technicians say BRI is “2B + D,” meaning the service has two separate bearer channels for transmitting information and one data channel used behind the scenes for signaling. The bearer channels have 64-Kbps bandwidth each, and the data channel has 16-Kbps bandwidth.

PRI
PRI is “23B + D.” There are 23 bearer channels and 1 data signaling channel. These 24 channels are the standard used in the United States and in Japan. Elsewhere in the world, PRI ISDN uses 30 channels. One of the main advantages of the D channel used in PRI ISDN is that an inbound caller’s phone number can be passed along to the PBX, which is very helpful for call centers.

ISDN pricing
ISDN installation costs vary widely from carrier to carrier and can sometimes be waived. After the customer has purchased the equipment and paid for the installation, the following monthly recurring charges apply with both types of ISDN: line charges, local calls (if measured service), and longdistance toll calling.

Monthly line charges for BRI ISDN are between $50 and $150. PRI ISDN line charges are normally between $300 and $1,000. The charges for local calling and long-distance calling are about the same as standard voice telephone call rates.

ISDN began to be widely offered by the telephone companies in the late 1980s. Although the service promised many improvements over previous technologies, customers were not eager to subscribe. Some blamed poor marketing by the telephone companies, but the real reason is probably because the initial service offerings were too confusing to business people. The phone companies required prospective ISDN customers to be too involved in minor technical decisions. The whole process was a turnoff to business people, and ISDN got a bad name. Some said ISDN really stood for “innovations subscribers don’t need.” Over the past few years, the telephone companies have made new activations less painful, and the demand for fast connections to the Internet has breathed new life into ISDN service.

ISDN loose traffic
ISDN is a measured service, and users pay for each minute of calling in addition to a flat monthly fee. If a new ISDN customer does not inform the long distance carrier of the new ISDN line, then the calls will be billed on the LEC’s ISDN bill. The calls will be billed at casual rates, which may be $0.35 to $3 per minute. Customers whose ISDN calls are being billed at casual rates on their LEC bill should inform their long-distance carrier, which can move the ISDN loose traffic to the long-distance bill. This should result in much lower pricing.

Although circuit switching was an improvement over dedicated private lines, phone company upper management still was not satisfied and continued to worry about traffic jams on their telephone network. The biggest problem with circuit switching, from a telephone company perspective, is that, similar to regular voice calls, the phone company circuit is tied up for the entire length of the phone call. During a regular voice call, if one person sets the phone down to check the roast in the oven or answer the doorbell, the phone line is still tied up. Even though the line is quiet and no data is being passed across it, the line is still tied up and no one else can use it.

When thousands of businesses across the country make simultaneous circuit switching calls, there may eventually be a shortage of capacity. Once again, phone companies sent their engineers back to the drawing board with a similar charge “to figure out a way to send even more data across the existing phone network.” The end result was packet switching.

Friday, April 25, 2008

Dedicated private lines: to lease or buy, local loop, missing discount and promotions

Dedicated private lines
Dedicated private lines work like the toy phone children make by connecting two tin cans with a string. The tin can phone can only be used to communicate between two points across the string, such as between two tree houses. Like the string, dedicated private lines connect two separate points. For this reason, dedicated private lines are often called point-to-point circuits. Other names are dedicated circuits and leased lines. A state university, for example, may use dedicated private lines to share data between the main campus and its various satellite campuses.

The original data networks consisted of dumb terminals connected to a mainframe computer across dedicated private lines (see Figure 1). Data processing required a giant mainframe computer. It was more cost effective to have one mainframe computer at a central location than to have a computer at each remote site. The word “dedicated” means the phone company reserves the phone line from point A to point B just for you. The line is called private because no one else can use it.


Figure 1: The original data network consisted of dumb terminals at remote sites connected to the mainframe computer at the home office.


The monthly cost of a dedicated private line is based on distance and bandwidth. The longer the distance, the greater the cost. The greater the bandwidth, the greater the cost. The bandwidth of most dedicated private lines is 56 Kbps, 256 Kbps, or 1.544 Mbps. Dedicated lines are expensive because the customer ties up the carrier’s line all the time, preventing that line from being used by other customers.

The telephone companies appreciated the revenue from sales of dedicated private line service, but they feared that their networks would run out of room. As data networking began to be used by more and more businesses, the telephone companies could see that one day they would not have enough lines to meet demand. They had two choices: build more phone lines or figure out how to get more data across existing lines. They chose to do both. Engineers went back to the drawing board and came up with a brilliant solution: circuit switching.

Even though circuit switching (and eventually packet switching) is a more recent technology, dedicated private lines are still used in most data networks. Depending on the application, dedicated private lines require the use of the following types of data communication equipment: modem, channel service unit, data service unit, channel bank, or a PBX. A networking specialist normally helps a business decide what equipment is needed in a given application.

To lease or buy?
Data networks require the use of customer premise equipment (CPE). Some examples of data networking CPE are modems, channel service units, data service units, channel banks, network adapters, routers, and switches. Some businesses choose to purchase the equipment at the time of installation, while other companies prefer to lease, or rent, the equipment. The lease payment is normally included as a line item on the carrier’s monthly bill.

Once a data network is up and running, most businesses do not give much attention to the invoices. Consequently, a business may end up leasing or renting a piece of equipment indefinitely. The business may be able to save money by purchasing the equipment outright, rather than making monthly payments.

The local loop
If the two endpoints of a dedicated private line are in the LATA, then the LEC will provide the service. For example, a hospital in Salt Lake City, Utah, has a 56-Kbps dedicated private line to a pediatrician’s office across town (see Figure 2). Because the private line starts and ends within the same LATA, U S West provides the service. The same hospital may also have a 56-Kbps dedicated private line to a laboratory in Las Vegas, Nevada. Because this private line crosses LATA boundaries, an IXC, such as Sprint, provides the service.


Figure 2: Local loops.


This interlata private line consists of three parts: the local loop in Salt Lake City, the interexchange mileage, and the local loop in Las Vegas. The local loop in Salt Lake City is the connection from the customer’s premise to Sprint’s nearest central office in the same city. The IXC mileage is the middle portion of the line and runs between Sprint’s central office in Salt Lake City and its central office in Las Vegas. At the other end of the line, in Las Vegas, the local loop is the connection from Sprint’s central office to the customer’s premise.

The two local loops are actually services provided by the LEC in each city, but all three charges will appear on one bill from Sprint. Sprint will procure these services for the customer from the LEC. Sprint will bill the customer for all three portions of the circuit. For the two local loops, Sprint will pay wholesale prices to U S West and Nevada Bell.

Local loop pricing is based on bandwidth and the distance to the central office. The further out the business is, the greater the cost. The bill for the middle portion of the private line is based on mileage and bandwidth. A good rule of thumb is that dedicated private lines generally cost $1 for every 1 or 2 miles. The following sections offer some basic strategies for saving money on dedicated private lines.

Check for missing discounts and promotions
When negotiating contracts for data services, telephone companies send out their best field sales representatives. Managers often get involved to ensure that the deal is closed. After the contracts are inked, the highly-polished, high-powered account team turns the service orders over to a data entry clerk, who is probably required to enter orders and answer customer service calls at the same time. The new service is installed, and the new account will be established with no glitches, but the special discounts and promotions frequently “fall off” the account. The end result is that the customer ends up paying the nondiscounted tariff list price for the service.

Most large businesses manage their telecommunications centrally. For example, a large Midwestern printing company with many offices around the country had complex data services with MCI. The telecom department at the corporate office negotiated specific discounts for MCI’s data services. The pricing structure was complex and offered different discount percentages on different services. For example, access T-1s received a 10% discount, frame relay permanent virtual circuits (PVC) received a 15% discount, and interstate dedicated private lines received a 20% discount.

After the contracts were signed, it took MCI many months before the discounts appeared on the bills. Some locations never saw any discounts, or the discounts were applied at incorrect percentages. Access T-1s that should have had a 10% discount instead received only 5%. On some services, the discounts fluctuated each month. The bills for the Tampa, Florida, office may have been accurate in July, but in August, the discounts had vanished. In September, the discounts were back, but at incorrect percentages.

The situation continued for many months. Every month, the corporate telecom department spent days auditing the bills and weeks negotiating invoice credits with MCI. The root of the problem was never pinpointed but it probably had something to do with having such a large, multilocational account processed by a “legacy” billing system. Antiquated billing computers (called “legacy” because they are so old) are still used by most of the large carriers, because they are hard to replace when they are in use every month.

After a few billing cycles, the MCI account team was very discouraged by its inability to correct the problem, and the company was only responsive when the customer hinted at changing to another carrier.

Customers should scrutinize their bills for the first few months to ensure that all discounts are in place. If discounts and promotions are missing, the carrier should correct the errors and issue a refund of past overcharges. If the situation continues, the customer may be justified in switching carriers. Customers must carefully review their carrier service agreement to see if they are justified in canceling the contract and moving to another carrier.